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1995-03-14
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6KB
From: dennis.gleeson@woodybbs.com (Dennis Gleeson)
Date: Fri, 10 Mar 95 10:29:00 -0500
Organization: WoodyWare Software, Inc. - 516-736-6662
PRODUCT REVIEW: "Online Profits "
The Monthly Newsletter for Electronic Marketers
Published by InfoLink Editor: S. C. Allen
Review by: Dan D. Gutierrez, President of AMULET Consulting
Worldwide NetMarketing(tm) Professionals,
Online conference: AMULET:vc BBS, (310) 374-6999
Internet: amulet@ix.netcom.com
----------------------------------------------------------------
As a principal in a company that derives a significant amount of
its revenue from services performed on the "Net", I was
pleasantly surprised to learn of a new newsletter that focuses on
the marketing aspect of doing business using electronic
information networks. I found Online Profits, touted as "the
monthly newsletter for electronic marketers", to be an excellent
guide to pursuing business goals on the Net. The scope of Online
Profits is broad enough to encompass both exclusive "Net
businesses" such as mine as well as traditional businesses (e.g.
manufacturers, publishers, distributors, importers, etc.) that
wish to explore business opportunities on the Net.
Just before stumbling upon this publication, I had begun the
search for some authoritative source for new ideas and resources
for companies such as mine. I quickly found a few special
interest freebie and somewhat irregular news sheets floating
around the various information networks, but none were of a
professional style nor had consistent late-breaking content that
I sought; that is until I found Online Profits.
What I like about Online Profits is that the publisher
understands the urgency that exists for savvy entrepreneurs to
take advantage of the plethora of opportunities surrounding
commerce on the Net. While reading its well balanced collection
of articles, Online Profits gives me the belief that there is a
distinct window of opportunity for businesses to enter the online
game in order to gain an important early foothold on an explosion
about to happen. From the direction the publisher has initially
taken, I'm excited to wait for more insight in upcoming issues.
In the premier issue (January 1995) the publisher provides a list
of topics intended for coverage in upcoming issues:
o New methods for putting $'s in your pockets
o Fail proof ways to add value to your BBS
o What you can sell online and how you can sell it, without
getting flamed.
o How to market inexpensively or for FREE.
o Ways for you to make money even when a caller calls another
BBS.
o How to list your business for FREE on the Internet.
o The cheapest ways to open your business on the Internet.
o The hottest showings at recent trade shows.
o In-depth coverage of major opportunities like Mecklerweb and
Business Information Centers with advertising case histories.
Each of these topic groups contain new ideas that one can easily
implement immediately. For example, in the premiere issue I found
a discussion of the "electronic marketplace," illustrating
several areas where a business can take advantage of the Internet
"gold rush," as it's described within. I had not previously
considered several of these areas. In addition, numerous examples
of "virtual stores" and "billboard services" were given, complete
with e-mail addresses that one can contact for more information.
I was also introduced to free listing services that provide
advertising avenues that one might otherwise pass up. I was shown
how I can get a listing in the Internet Business Pages directory
and as my company also runs a BBS system, I was happy to find a
full discussion of the CRIS network and their BBS DIRECT service.
Probably the best part of Online Profits is its recommendations
about marketing online. I found the discussion of "electrilla
marketing" techniques for approaching an Internet marketing
campaign to be insightful and stimulating. I've already tried out
several recommendations with good success.
The issue also provided some timely highlights describing an
existing marketing organization, CommerceNet, which illustrated
how one pioneering organization is already taking the "baby
steps" necessary for taking advantage of new frontiers.
The main thing that drew me to Online Profits was that it was
thought provoking. It made me think about the resources and
techniques being discussed and apply them to my own business. I
felt challenged to try things I never thought of trying and I
look forward to the following months' issues as a regular source
of free flowing ideas with which I can experiment.
The only thing missing from the premier issue is information
about probably the most explosive component of the Internet these
days, the World Wide Web. I do hear, however, that the publisher
has made the WWW a major focus in the next issue.
Although some will call the annual subscription rate of $147 a
bit pricey, if the quality remains high, it will prove valuable
enough to justify the cost. Like a seminar, if I get one good
idea that I can translate into increased income, then it is well
worth the money. Besides, it comes with a full years refund
policy, not the usual pro-rated "for unshipped issues only"
stuff. That offers me a certain sense of confidence.
My bottomline recommendation in this product review is that
Online Profits represents a valuable source of information,
resources and ideas for any company that currently maintains a
presence on the Net or wishes to establish such a presence at
some point. The timing is excellent for this publication.
---------------------------------------------------------------------
Ordering information: InfoLink
56089 Twentynine Palms Highway, Suite 254-FG21
Yucca Valley, CA 92284
1-800-776-3818 Ext. FG21
1-619-228-9653 Ext. FG21
FAX: 1-619-369-1185 Dept. FG21
Annual subscription: 12 issues $147 ($170 outside the US and Canada)
_Dennis_Gleeson_KINGS_PARK,_NY_RIME->5190_or_->YOURSOFTWARE_
_Internet:_Dennis.Gleeson@woodybbs.com_
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* CMPQwk #1.42-20 * UNREGISTERED EVALUATION COPY